IVCA: turning membership into a connected digital service.
The Indian Venture and Alternate Capital Association brings together members across India’s private-capital ecosystem. Its digital experience needed to do more than publish information. It had to support the full membership relationship.
We mapped the existing processes and built a connected system for applications, verification, payment, member resources, renewals, communication and internal administration.
- Client
- Indian Venture and Alternate Capital Association, IVCA
- Sector
- Industry association
- Role
- Digital transformation and platform development
- Scope
- Website, member portal, payments, renewals, resources, CRM, administration
Membership is a lifecycle, not a form.
A member applies, provides information, is reviewed, pays, receives access, uses resources, gets updates and eventually renews. When those stages live in separate inboxes and spreadsheets, members feel the gaps and internal teams spend time reconciling them.
What we changed
Public website and application
The public experience explained the association and created a clear route into membership.
Application, verification and payment
Prospective members could register and pay online, while the internal team retained the verification and approval controls the association required.
Member-only resources
Approved members received secure access to documents and other resources intended for the community.
Renewals and communication
Membership renewals, notifications and newsletters were brought into the same operating environment, reducing the need to manage each interaction as a separate manual task.
CRM and administration
A custom admin panel and CRM supported the team’s internal processes and gave the organisation a clearer view of the member relationship.
What was delivered
- Process mapping
- Public website
- Member application and portal
- Online registration and verification
- Payment integration
- Secure resources
- Renewal automation
- Newsletters and notifications
- Custom admin panel
- Custom CRM
Reflection
Association platforms are easy to underestimate because the public website looks simple. The real product sits in the rules around eligibility, access, renewal and communication. Mapping those rules before designing the interface made the platform useful to both members and the team running it.
Credits and boundaries
IVCA owns its name, marks and membership programme. Their inclusion here describes Design & Code’s past project work and does not imply endorsement.
Related services: Product Strategy, UI/UX Design, Web Application Development