Capability 09 · &
Most marketing agencies inherit a website they cannot change. We can change it, because we usually built it. So when a campaign exposes a slow page or a confusing checkout, we fix the page as well as the ad. From Mumbai, for brands in India, Dubai and beyond, with SEO Seva as our specialist search practice.
95%+
email delivery after warm-up for a B2B trading house
38%
higher conversion for a D2C skincare brand in Dubai
22%
higher average order value for the same brand
Where it usually starts
Growth briefs tend to start with a number that has stopped moving. These are the usual reasons.
The dashboard looks busy, but the landing page is slow, the form asks too much and nobody can say which rupee produced which sale.
Pages that cannot be crawled, titles written for the team rather than the customer, and no answers to the questions buyers actually type. Competitors with weaker products rank above you.
Bulk sends from a cold domain, broadcasts from a personal number, no record of who opted in. The channels your buyers trust most are the ones being slowly burnt.
The campaign needs a new landing page, the ticket joins a queue, and by the time the page ships the season has moved on.
What we do
Every channel is measured against enquiries, orders or revenue, and every finding can reach the code in the same week.
Technical SEO, content that answers real questions, local search for Mumbai and the Gulf, and pages prepared for AI answers. Delivered with SEO Seva, our specialist search practice since 2020.
Google, Meta and LinkedIn campaigns with budgets set by margin rather than habit, and landing pages we can change the same day.
Sending domains, authentication, warm-up and automated flows that reach the inbox, as they now do for a B2B trading house with 95%+ delivery.
Broadcasts on the official WhatsApp Business Platform, with approved templates, opt-in records and a quality rating you watch rather than lose.
Research, analytics and experiments on the pages that make money. For a D2C skincare brand in Dubai, the work lifted conversion by 38% and average order value by 22%.
Analytics, Search Console and ad platforms joined in one dashboard that answers the question that matters: what did this month's spend return?
The Ampersand Method, applied
The same six phases as a build, on a monthly rhythm. The difference is that the experiments never really stop.
How the method worksWe read your numbers, interview your sales team and listen to a few customer calls. The words buyers use become the words on the page.
An audit of search, ads, email, WhatsApp and tracking, then a plan with a target for each channel and a budget tied to what a customer is worth.
Landing pages, email templates, content briefs and WhatsApp flows, designed alongside the product so they feel like one brand.
Campaigns launched small, tracking tested end to end, and every experiment given a hypothesis before it is given a budget.
A monthly report in plain words, a quarterly roadmap review, and fixes that go straight into the code because the same studio owns it.
Proof
A trading house that moved from spam folders to a channel its buyers read, and a Dubai skincare brand whose store, app and marketing now work as one.
All workWe went from messages landing in spam to a channel our buyers actually read. The team trained us properly and then stayed on call.
Tools we trust
How we engage
Some clients want us to run growth every month. Others want the channels built properly, their own team trained and a partner on call. Both start with an audit and a 90 day plan, and both are reviewed every quarter.
An agency that cannot touch the website can only ever fix half the problem. It can buy traffic, write posts and send reports, but when the real problem is a slow page or a form that asks for too much, it raises a ticket and waits. We set up D&C’s growth practice so that never happens. The people running your campaigns sit a few desks from the people who wrote the code.
SEO Seva, our search practice, started in the first weeks of April 2020, as India went into lockdown. Shops, clinics and tutors who had never needed much of a website suddenly needed to be found on one, and the phone kept ringing with the same question: why can Google not see us? Six years on, SEO Seva’s specialists still lead the deep search work on D&C projects, and the studio does the rest.
Technical SEO is where most sites quietly lose. Pages that cannot be crawled, slow templates on mobile, missing structured data, redirects that chain into nothing. Because we build websites, we fix these in the code ourselves, then write content that answers the questions your buyers actually type, whether they search from Mumbai, Dubai or London. We also prepare pages for AI answers, which reward what good SEO always has: clear structure, genuine expertise and facts that are easy to quote.
Performance marketing only works when the numbers are honest. We set budgets from what a customer is worth, track conversions on the server where we can, and judge campaigns on enquiries and orders in your CRM or store, not on platform dashboards alone. When a campaign finds a weak landing page, we rebuild the page that week.
For a D2C skincare brand in Dubai, that loop between marketing and product lifted conversion by 38% and average order value by 22%, alongside an AI concierge that now answers 41% of customer questions. Gulf teams can read more about how we work on Dubai time, and brands selling online can see how we plan the store and its growth together.
The channels your buyers trust most are also the easiest to burn. A B2B trading house in India came to us with emails landing in spam and WhatsApp numbers blocked for bulk messaging. We set up authenticated sending domains, warmed them gradually, moved broadcasts onto the official WhatsApp Business Platform with approved templates and opt-in records, and trained the team to run it all themselves. Email delivery now sits at 95%+ after warm-up, with capacity for 2,00,000 emails a month. Before starting any WhatsApp work, it is worth checking your site against our WhatsApp Business readiness guide.
After that, a quarterly roadmap review keeps the plan honest and the spend accountable. If growth has stalled somewhere, tell us where and a partner will reply within one working day.
FAQ
Focused SEO for a small business or a single city usually runs ₹25,000 to ₹60,000 a month. Competitive national or ecommerce SEO, with content, technical work and link earning, typically sits between ₹75,000 and ₹2,00,000. Be wary of very cheap packages, which tend to buy links that later cost you rankings. We price against the work your plan needs.
Start from the numbers, not a percentage. Work out what a customer is worth over a year, what you can afford to pay to win one, and how many you need. That gives you a monthly budget you can defend. Many small businesses start at ₹50,000 to ₹1.5 lakh a month across media and management, then scale what works.
Performance marketing is advertising judged against a measurable result: a lead, a sale or an app install. It is measured by cost per acquisition and return on ad spend, ideally tied back to real revenue in your CRM or store rather than to the conversions each ad platform reports about itself.
Technical SEO makes sure search engines can find, read and trust your site: crawlable pages, fast loading on mobile, clean redirects, structured data, sensible URLs and no duplicate content. Because we build websites too, we fix these problems in the code ourselves instead of sending your developers a spreadsheet and waiting.
CRO is the practice of turning more of your existing visitors into customers. It combines analytics, user research and controlled experiments on pages, forms and checkout. It is often the cheapest growth available, because you are not paying for more traffic, only making better use of the visitors you already have.
It can, if URLs change without redirects or valuable content disappears. Done carefully, a rebuild usually improves rankings within a few months. We map every old URL, keep what ranks, test redirects before launch and watch Search Console closely for 90 days. Our website rebuild checklist covers the full process.
Ask for results measured in revenue or enquiries, not followers. Ask who will actually do the work, how they report and what happens when a campaign underperforms. Check whether they can change your website or must wait for someone else. And be wary of guaranteed rankings, because nobody can honestly promise them.
SEO Seva is our sister practice for search and digital marketing, started in April 2020. On D&C projects its specialists lead keyword research, content programmes and link earning, while the studio owns technical fixes, landing pages and tracking. You get one plan, one report and one accountable partner, whichever team is doing the work that month.
Enquiries, orders, rankings or inbox placement. Tell us where it stalled and a partner replies within one working day with what we would look at first.
