Capability 05 · Code
A beautiful homepage has never paid anyone's rent. A store earns its keep when a customer finds the right product, trusts the price, pays without a second thought and gets the parcel when promised. From Mumbai, we design and build all of that for brands in India, the Gulf and beyond.
38%
higher conversion for a D2C skincare brand in Dubai
100+
vendors onboarded to the Made By Bharat marketplace
14
stores on one inventory for a Pune retail chain
Where it usually starts
The symptoms differ. The cause is usually a store that was built to launch, not to run.
Campaigns bring people in and the mobile checkout lets them go. Slow product pages, surprise shipping costs and an unfamiliar payment step all leak revenue quietly.
The WooCommerce site that was perfect at 50 orders a day groans at 500, or a Shopify theme sits under so many apps that nobody dares change it.
The website sells what the warehouse does not have, GST invoices get corrected by hand, and someone reconciles orders in a spreadsheet every night.
You sell well on the big marketplaces but own none of the customer relationship. A direct store has to match their convenience and beat their margins.
What we do
We design the buying experience and the admin panel your team opens every morning with the same care, because both decide whether a store makes money.
Our default for most D2C brands: a fast custom theme, a short list of well chosen apps, and custom apps or checkout extensions where the ready ones fall short.
For brands that need content and commerce in one WordPress site, unusual product rules or full control of hosting and data. We keep it lean, fast and properly hosted.
A custom storefront on top of Shopify or another commerce engine, when content, speed or several brands on one catalogue genuinely justify the extra cost. We will tell you when they do not.
Buyer, seller and admin products in one platform: vendor onboarding, catalogue approval, commissions, payouts and the rules that keep quality high as sellers multiply.
Razorpay or Cashfree for UPI, cards and cash on delivery, Shiprocket for courier choice and tracking, GST invoices that finance can trust, and WhatsApp order updates customers actually read.
Moving from WooCommerce, Magento or a custom build to Shopify, or the other way, without losing orders, customer accounts or search rankings.
The Ampersand Method, applied
Six phases, one team. On commerce work the numbers come first and the sale day rehearsal comes before launch.
How the method worksWe read your numbers before anyone opens Figma: conversion by device, average order value, return reasons and the ten questions customer support answers every day.
The platform choice written down with its reasons, every integration mapped (payments, courier, ERP, marketplaces) and a migration plan with every old URL accounted for.
Product pages, cart and checkout prototyped on a mid range phone first, and the admin and fulfilment flows designed as carefully as the storefront.
Weekly builds on a staging store with real products. Test orders run through payment and courier sandboxes, including the failed payment, the partial refund and the parcel that comes back.
A rehearsed cutover, usually overnight, with redirects live, orders watched hour by hour and your team trained on the admin before customers arrive.
Speed and uptime watched daily, a sale day plan before every big campaign, and monthly conversion experiments with our growth team.
Proof
A marketplace with more than 100 vendors, a Dubai brand whose store, app and AI concierge became one system, and 14 stores that finally agree on what is in stock.
All workD&C behaved like our own product team. The store, the app and the AI concierge feel like one brand, and the numbers moved within a quarter.
Tools we trust
How we engage
A new Shopify store or a replatform usually opens with two to three weeks of discovery and closes into a Care & Grow plan that watches speed, stock and conversion month by month. Marketplaces and headless builds begin with a full three week Discovery Sprint.
A store makes money in ordinary moments. A customer finds the right shade, trusts the price, pays without hesitating and receives the parcel on the day you promised. Campaigns bring people to the door; the store decides whether they buy. We design and build for those moments, and for the team that opens the admin panel every morning.
We build on all three, so the recommendation follows your business rather than our habits.
Our Shopify vs WooCommerce guide walks through the choice by order volume, catalogue and team.
In India a store is only as good as its plumbing. We connect Razorpay or Cashfree for UPI, cards, net banking and cash on delivery rules by pin code; Shiprocket for courier choice, rates, labels and tracking; and GST invoices with the right HSN codes and tax split, synced to Tally or Zoho Books so finance stops retyping orders. Order and delivery updates go out on WhatsApp, where customers actually read them.
Selling in the Gulf instead? The details change: AED pricing, 5% VAT, Tabby and Tamara at checkout, and right to left layouts for Arabic. Our page for teams in Dubai and the UAE covers how we work across the Gulf.
Before a big campaign, we rehearse. At two minutes to midnight, before a sale goes live, someone in the studio places a real order on a mid range Android over mobile data, and the rest of us watch it travel from checkout to payment to the courier queue. If it stumbles, there is still time to fix it. The habit comes from our hosting years, when a Sunday outage was ours to answer.
The customer sees a product page. Your team sees orders, returns, stock and sellers, so we design the admin and fulfilment tools as carefully as anything a customer touches. When stock lives in a POS or an ERP, we connect it: a multi-store retail chain in Pune now runs 14 stores on one inventory, synced every 5 minutes, through our ERP, CRM and POS integration work. For marketplaces, Made By Bharat brought more than 100 vendors onto buyer, seller and admin systems we designed and built together.
A store is never finished. Care & Grow plans watch speed and uptime daily, keep themes and apps current, and run monthly conversion experiments with our growth team. If you are weighing a new store or a move from your current platform, start with a conversation.
FAQ
For most D2C brands starting out or growing fast, Shopify: less to maintain, an excellent checkout and a deep app ecosystem. WooCommerce wins when content and commerce must live together, product rules are unusual, or you want full control of hosting and data. We build both, so we have no reason to push either. Our Shopify vs WooCommerce comparison goes deeper.
A well built Shopify or WooCommerce store for an Indian brand usually costs ₹4 to 12 lakh, depending on the catalogue, custom features and integrations. Headless stores and multi vendor marketplaces typically start around ₹33 lakh, about US$40,000 or AED 147,000. Running costs such as platform fees, apps and hosting are separate, and we list every one of them in the estimate.
Start on Shopify unless something specific rules it out. A custom build makes sense for marketplaces, unusual pricing or subscription logic, B2B ordering with credit terms, or when platform fees at your volume exceed the cost of owning the software. Even then, a headless setup on Shopify often gives you the freedom without rebuilding the checkout.
Headless separates the storefront customers see from the commerce engine that runs products, cart and checkout. It is worth the cost when content drives sales, when several brands or countries share one catalogue, or when page speed is a proven revenue lever. For a single brand in its first few crore of yearly sales, a well built theme usually wins.
Map every old URL to its new home with 301 redirects, migrate products, customers and order history, keep page titles and structured data, and rehearse the cutover on a copy first. We pause the old store for a few hours at most, then watch Search Console, broken links and orders daily for 90 days. Rankings usually hold, and the speed gains often lift them.
Yes. Razorpay connects as a payment provider for UPI, cards, net banking and wallets, and cash on delivery can follow rules by pin code and order value. Shiprocket syncs orders, rates, labels and tracking. GST invoices with HSN codes and the right CGST, SGST or IGST split come from a well configured invoicing app or a sync with Tally or Zoho Books.
Yes. Made By Bharat launched in seven months with 100+ vendors and 1,800+ products, on buyer, seller and admin systems with payments, shipping and AR previews. We are also honest about the hard part: a marketplace needs sellers and buyers at the same time, so we plan vendor onboarding and demand alongside the software.
Send us your store link, or the rough version of the idea. A partner replies within one working day with what we would change first.
