When a business applies to use Meta or WhatsApp products at scale, the review is not based on one clever footer sentence. The platform is trying to understand whether the business is real, whether the public identity matches the application and whether the proposed messaging use is consistent with its policies.
A well-prepared website helps because it gives a reviewer a stable public source of information. It does not replace the documents, account history or policy checks required by the platform.
Make the business identity consistent
The brand name, legal entity, domain and contact details should tell one coherent story.
For Design & Code, that means showing:
- public brand: Design & Code;
- legal entity: Desicode Infosolutions LLP;
- relationship: Design & Code is the product design and engineering studio of Desicode Infosolutions LLP;
- domain: designandcode.tech;
- business email on that domain;
- working phone and WhatsApp number;
- city and country;
- consistent spelling across the footer, About, Contact and Privacy Policy.
If the display name submitted to a platform differs from the legal entity, the website should explain the relationship in plain language. Do not invent a legal name that matches the brand more neatly.
Use a business-domain email
A domain email supports the connection between the website and the organisation operating it. It also gives customers a contact path that does not depend on one social account.
Display the email as a real link and test it. Avoid publishing a contact address that nobody monitors.
Publish complete public pages
At minimum, the website should have:
- a working homepage;
- About;
- services or products;
- Contact;
- Privacy Policy;
- Terms of Use;
- a clear legal-entity relationship;
- a usable navigation and footer;
- no broken pages linked from the primary site.
A reviewer following a menu into repeated 404 pages receives the same signal as a prospective client: the public presence is incomplete.
Explain what the business does
The homepage and service pages should make the offer clear without requiring a reviewer to interpret slogans.
For a digital studio, describe the real services. For a retailer, show products and fulfilment information. For a software company, explain the product and who uses it.
Do not pad the website with unrelated keywords or empty service pages. Clarity is more credible than breadth.
Separate an enquiry from marketing consent
A visitor who opens WhatsApp to ask about a project has initiated a conversation. That does not automatically mean the business may add the number to a future marketing list.
Keep these purposes separate:
- enquiry consent: permission to respond to the current request;
- marketing consent: permission to send future promotional messages;
- service communication: messages necessary for an agreed transaction or service.
The contact form on this website should say that the details will be used to respond to the enquiry. It should explicitly state that this does not subscribe the visitor to marketing.
Use click-to-chat carefully
A WhatsApp link can include a prefilled message. The visitor must still choose to send it.
Good practice includes:
- a clear label such as “Chat on WhatsApp”;
- the correct international number format;
- a useful, editable prefilled message;
- a note that the link opens WhatsApp;
- no claim that sending the message creates a subscription;
- no private data embedded in the URL without the user choosing it.
For a project brief composer, generate the message locally and let the visitor review it before sending.
Keep policies aligned with the actual site
A Privacy Policy should describe what the website really collects and how the business uses it.
If the site has no analytics or advertising scripts at launch, say so. If an external form provider, booking tool or analytics platform is added later, update the policy and consent approach before the script goes live.
A copied policy that names the wrong company or describes tools that are not present can create more doubt than having a shorter, accurate document.
Do not claim platform status you do not have
Avoid words such as:
- Official WhatsApp Partner;
- Meta Partner;
- Verified Business;
- approved provider;
- guaranteed approval.
Use those descriptions only when current written authorisation supports them.
A digital agency may help a client prepare an account, structure opt-in, draft templates and integrate an approved provider. That is different from being Meta or WhatsApp itself.
Prepare technical verification points
Different services may ask for a DNS record, a file in the web root or a meta tag in the <head>.
A production-ready site should include a documented process for adding:
- Google Search Console verification;
- Bing Webmaster Tools verification;
- Meta domain verification;
- Pinterest or other social verification where genuinely used.
Do not ship empty verification tags. Record the exact file or insertion point so the owner can add the real token without searching every page.
Make social previews intentional
Open Graph metadata helps links look coherent when shared. Each major page should have:
- a relevant title;
- a useful description;
- the canonical URL;
- a 1200 by 630 pixel share image;
- the correct site and brand name.
Case studies should use a project-specific preview where an approved image is available. Policy pages do not need elaborate artwork.
Check the destination from the public internet
Before requesting review:
- Open the domain in a private browser window.
- Test the exact navigation links a reviewer may follow.
- Confirm HTTPS and redirects.
- Check that Contact, Privacy and Terms are public.
- Confirm the brand and legal entity are consistent.
- Test email, phone and WhatsApp links.
- Review the mobile experience.
- Remove placeholder content and empty social links.
- Check that the display name in the application matches the public identity.
- Keep the required business documents ready in the account.
The website supports the review. It does not decide it.
Meta and WhatsApp apply their own current requirements, policies and risk checks. The website can make the business credible, consistent and easy to understand. No developer or agency can promise the final approval decision.